Tractorbeam ®'s profile

PepsiCo

Tractorbeam ®
•
Aspen
Ideas
Booth
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Challenge:
Concept and design a 500 square foot booth at the Aspen Ideas Festival, showcasing the PepsiCo brand portfolio and promise.
 
Execution:
We partnered with Friends of Type and First Protocol to build a booth around the notion of a modern farmer's market. We selected furniture and finishes, and designed a graphic language to support the booth and its programming. Friends of Type designed and created a 15-foot chalk illustration that served as the centerpiece of the experience.
 
hand painted signage type
hand painted signage type
hand painted signage type
hand painted signage type
hand painted signage type
hand painted signage type
hand painted signage type
hand painted signage type
PepsiCo
Published:
Tractorbeam ®'s profile

Owner

Tractorbeam ®'s profile
Dallas, TX, USA

PepsiCo

Custom signage for PepsiCo to engage the nation’s finest thought leaders and to tell a brand story about health, sustainability, and progress.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives